Cadence
Creative refresh every two weeks
New copy and creative on a fixed cadence, built from what booked last period. Campaign build and rebuild on Meta and Google.
Grow
Find out what your ads actually book.
Clicks are not jobs. Foreman ties every lead to the ad it came from and the outcome it produced, so you see cost per booked job by channel instead of cost per click.
Free 7-day audit
Connect Meta and Google. In 7 days you know.
Read-only access to your ad accounts and a tracking number on your line. We watch for a week, then show you one page.
- Cost per booked job by channel, not cost per click
- Which ads book and which only click
- Which ads are dead, by the pause rule below
- What we would change, in plain words
- One 20-minute call. No obligation.
Honest limit: the Meta Ad Library shows which ads are running, not how they perform, and shows no performance for US ads at all. Everything in the audit comes from your own connected ad account.
Managed ads, Operator + Growth
What managed looks like.
Budget
Moves with one-tap approval
Any budget change over $100 a week, any new campaign, creative or pause goes to you as one line and one tap. Foreman never moves money alone.
Report
Weekly, one line per channel
In the Monday text: spend, booked jobs and cost per booked job for each channel. A one-page report monthly. The dashboard any time.
Pause rule
Dead ads, in plain words
An ad is proposed for pause when all three are true: it has run 14 days or more, its cost per result is far above the account median, and it is starved of impressions. You approve the pause.
Every lead tied to its ad and its outcome
Example. Foreman reports what a booked job costs on each channel, recommends a move, and waits for your tap.
What works for you
Your own history, not industry averages
Before changing anything we read your account history: which audiences, offers, times and creative booked jobs for your business. Benchmarks tell you what a median business does. Your history tells you what to do next.
The audit is the first read. Managed ads keep reading it every week.
Organic, included in every tier
Found everywhere customers ask: search engines, answer engines, the map.
SEO
Search
- Organization and Service schema generated from your profile
- Service and location pages that match the words customers use
- Review requests after every job, replies in your voice
AEO
Answer engines
- Answer-ready pages: what you do, what you do not do, prices where you allow it
- Facts kept identical across site, listings and profiles
- FAQ schema so ChatGPT, Perplexity and Claude quote you right
GEO
Generative and local
- Google Maps and local listings synced from one profile
- Review velocity and replies, timed to when customers answer
- Structured data regenerated when your profile changes
Organic is included with Foreman. There is no separate SEO retainer, and we do not promise rankings. We promise your facts will be correct and findable everywhere customers ask.
Guardrails
Your accounts, your approval, your customers' consent.
Your ad account
Ads run under your own Meta and Google accounts and pixel. You pay the platforms directly. If you leave, the accounts, data and creative stay yours.
You approve budget
Every budget move, new campaign, creative and pause is one line and one tap for you. Nothing moves without it.
TCPA consent for texting
Only customers who have consented or have an existing relationship are texted. STOP is honoured on every channel, consent is recorded, every number is registered under 10DLC, no purchased lists.
No fake reviews, no result promises
Review asks go to real customers after real jobs. No bought reviews, no gated asks. No ranking or result guarantees, and no unbackable claims in ad copy.
What does the free 7-day ads audit include?
Read-only access to your Meta and Google ad accounts plus a tracking number on your line. After 7 days you get cost per booked job by channel, which ads book and which only click, and what we would change. One page, one 20-minute call, no obligation.
Why not use the Meta Ad Library to see what works?
The Meta Ad Library shows which ads are running, not how they perform, and it does not show performance for US ads at all. Performance comes from your own connected ad account.
What is the pause rule for dead ads?
An ad is proposed for pause when it has been active 14 days or more, its cost per result is far above the account median, and it is starved of impressions. You approve the pause with one tap; Foreman never pauses or moves budget alone.
What is AEO?
Answer engine optimisation: making a business's facts, prices and services easy for ChatGPT, Perplexity, Claude and Google's AI answers to find, trust and cite.
What is GEO?
Generative engine optimisation plus local: structured data generative engines can read, and Google Maps and local listings kept in sync from one business profile.